Dominic Shooter

Product Designer, New Zealand

Selected Work

These products that I have selected to showcase are ones I have been proud to be a part of. The ones that played a part of changing my career path to get me where I am today. 

Livestock Improvement Corporation

A specialised ecommerce solution that allows farmers to order animal identification products such as GPS collars and tags and provides a pathway to integrate with other LIC products.

The Well-being Game

The Well-being Game is an initiative to help maintain the mental well-being of our teams at LIC. It was an opportunity to help people feel more connected to one another at a time of extreme remoteness. Essentially gamifying the New Economics Foundation's 5 ways to well-being.

V Energy NZ

Below The Line 2013

Facebook Like Gate design to connect customers to the product channel through promotional content creating engagement and delivering value to participants.

Ploughmans Bakery

Below The Line 2013

Multi-platform responsive mini-site and promotional content for Ploughmans Grow Your Own Sandwich competition.

Jaguar Land Rover

LINE Communications 2011

Learning iOS app to help Jaguar Land Rover dealership staff learn about the advanced features of the new (2011) Range Rover Evoque. Delivered on the then new Apple iPad.


LINE Communications 2009

A Flash based learning course designed to teach sales and marketing staff the benefit of managing key performance indicators and how they assist with the success of selling Volvo products.

Product Design
UX Research & Design
UI & Visual Design
3D & Motion Design

My extended portfolio includes work with clients such as BBC, BP, British Airways, Castrol, Jaguar Land Rover, MoD, Royal Airforce, British Army, Nespresso, TetraPak, Virgin, Vodafone, Volvo.